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  1. Emma

    Great story! I’m looking forward to hearing more about your journey in the future 🙂

  2. Lachlan

    Just want to say big congratulations on the new venture! eCommerce is a really exciting space and I can’t think of a better team to tackle it.

    Looking forward seeing all the cool things to come .

    • Brent Shepherd
      Post Author

      Thanks Gabriel. And thanks for providing custom development to folks wanting to extend Subscriptions.

  3. Gabriel Reguly


    Don’t forget about https://www.fightforthefuture.org/, they are doing a good job.

    This is from their site:

    “Fight for the Future is dedicated to protecting and expanding the Internet’s transformative power in our lives by creating civic campaigns that are engaging for millions of people. Alongside internet users everywhere we beat back attempts to limit our basic rights and freedoms, and empower people to demand technology (and policy) that serves their interests. Activating the internet for the public good can only lead to a more vibrant and awesome world.”

  4. Ali

    Great interview and a fantastic ethic that comes from a really good place. I love the quote “The idea of using a for-profit model to help drive social change kept popping into my head”. This, and the power of eCommerce (WooCommerce) is just a beautiful, empowering combination. Last but not least, very well written post!

  5. Brent Shepherd
    Post Author

    What an awesome guy. I’m a big fan of the idea and love the toothbrush.

    I’d also love to see the full transcript if you share it.

  6. Beka

    Hey Kirby, great post and thanks for sharing this list! I’ve never seen the Social Rewards plugin – will definitely give that one a look :).

  7. Lincoln Scott

    What the Stellar blog and Business Insider article failed to mention is that Stellar is a “fork” (copy) of the open source Ripple protocol.

  8. Le Thị Ngan

    Thanks for your post, I dun know about Stellar until read your post. And so surprise to learn that Vietnam is the 2nd of the list 🙂

  9. Ted

    If i’m not wrong stellarchain.io is offering Live transactions, explorer and value, i don’t see the point of the other sites.

    • Brent Shepherd
      Post Author

      StellarChain only serves one purpose – realtime transaction reporting. It doesn’t report history, like CryptoCoin Charts and doesn’t do any sort of analysis on the ledger, like Yett (which we only found after publishing this post), which reports daily volume and the 100 accounts holding the most Stellar.

  10. 5 Ways to Differentiate Your eCommerce Store - Prospress

    […] hairdressers that allow me to book and change my appointments online (something you can offer with WooCommerce Bookings). For whatever reason, I don’t like making appointments over the phone. But if I can simply visit […]

  11. Diego

    Don’t forget to show your customers a shop they are familiar with. Allowing them to shop and pay in their favourite currency increases conversion, as prices are more immediate (which ticks the “don’t make me think” box) and it increases the convenience.

  12. Joel Bronkowski

    Great article! Doba is a pretty cool site for drop shipping as well. They currently have a really basic setup with WooCommerce, hoping we can roll out a better integration soon.

  13. What is Really Going on With Bitcoin? - Prospress

    […] of time required for confirmation of Bitcoin transactions can still cause issues. This is why newer cryptocurrency technologies like Stellar, which were designed as a protocol first and currency second, are […]

  14. Arif Rahman

    usefull article. I am developing a website like doba in my country but I still use blogspot, but if I get investor I will use this plugin..

  15. Does Location Matter for eCommerce? - Prospress

    […] we have spoken to in our Interviews with Entrepreneurs series (such as Smiles for the People and White Gum Wool) have found that a combination of online and offline options works for their […]

  16. Mark Forrester

    Thanks for the glowing feedback Kirby.

    We had a blast and look forward to taking our learnings from all the discussions with attendees and making our platform, and the next WooConf even better!

  17. Beka

    You are far too kind 🙂 . This is a *fantastic* recap of the events! Was great to see the Prospress team and to grab the hottest tee shirt of 2014 😉 Loving mine already! Thanks all for a fantastic time.

  18. Bob Dunn

    Hey Kirby, you are right, it was an amazing conference. And I was so glad to have had the chance to get to know you and Brent more at the speakers party.

    I do have to admit in my post that I shared for the life of me I could not remember your name. But Brent left a comment, reminding me, and of course leading me here. Great post… and cheers!

  19. Why Payments Are So Hot Right Now - Prospress

    […] written previously about how the rise of mobile and location-based commerce may encourage you to offer some sort of omnichannel (online and offline) experience to your […]

  20. Selling Happiness: Interview With Needmore Designs

    […] a professional storyteller, I totally dig this approach. That’s why I was thrilled to meet Kandace at WooConf, and then follow that up with a delightful telephone interview, where Kandace shared her thoughts […]

  21. Patrick Rauland

    One of the things Kandace did so well at WooConf was remind us that we’re working with humans. It isn’t all about pixels, servers, and arrows on buttons. We need to be able to connect on an emotional level with our customers and that’s a lot harder to do. Kandace did amazing at WooConf. Thanks so much Kirby for sharing her story and adding your own thoughts on top of it! 🙂

    • Kirby Prickett

      Well put Patrick, totally agree! Thanks for your comment, and for helping provide the opportunity to meet Kandace at WooConf 🙂

  22. Ali

    Great post Kirby, and so much wisdom from Kandace!
    You’ve got me thinking now… Needmore Designs website + mochi ball subscription would be a total winner, my brain is exploding just imagining the awesome

  23. Silvy

    Love the idea of this, but there’s something I don’t quite understand. If I trust a gateway that accepts STR and XRP in my Stellar account, and set my prices at STR using this plugin, that means when a customer checks out they will see a price in STR, but if they want to pay with XRP, where is the conversion done?

  24. Yvgeny

    My wife recently ordered some of these teas after having our first child. The Babie’s magic tea helped our little one sleep better. and she swears the nusring tea is helping her breastfeed but I take her word on that one. But to the point of this article it’s a nice website running woocommerce – secretsoftea.com

  25. Richard

    Great article,very helpful. I think we are all guilty of cart abandonment, I know I am, hopefully sites that are selling things online will get the messsge.

  26. Weekly Roundup: March 20, 2015 – Sell with WP

    […] for eCommerce stores, and represents lost revenue that many stores try to save. Prospress has an overview of cart abandonment causes, as well as some WooCommerce extensions that can help to mitigate […]

  27. Mike Halligan

    Great interview Kirby and Vladimir!

    I’m curious how you’ve found selling fashion to guys online, versus your Mrs Collection. Is it a much more straightforward proposition and you see that through better conversions, less time to purchase, etc., or do you feel that guys are much more fashion conscious and easier to sell too these days?

    • Vladimir P.

      Thanks for the question Mike,
      I would have to say it has been a similar experience with both men and women. As our model let’s customers rent the items vs them needing to purchase them. One might think that guys are easy and all they require is a top and some bottoms, but it gets more complex as our stylists pay attention to each persons individual needs, whether it be casual or business, or they might dislike a certain color or pattern. We have found that women seem to have more of a clear vision of the pieces that suit their taste and styles whereas guys are into experimentation a bit more and more flexible of what they are willing to try. We give both men and women the ability to rent new and like new items for as long as they would like and buy them at a discount if they fall in love with that item. This lets them find their style or refine it. Guys also are getting more aware that looking good can be easier without the need to go into a mall by a service like The Mr. Collection 😉
      All the best-
      Vladimir P.

  28. Kirby Prickett

    Thanks Mike 🙂
    I’ve contacted Vladimir and Victoria over at The Mr/Ms Collection about your question. Hopefully they’ll have a chance to jump on over here to give you an answer.

  29. Eva Gantz

    I’m also teaching myself some piano, and I ame across HD Piano videos just last week. Loved the concept, and it’s really cool to hear the design behind the business. Thanks Kirby and Sean!

  30. Weekly Roundup: October 23, 2015 – Sell with WP

    […] underwear subscriptions ¯_(ツ)_/¯ Prospress has another interesting case study this week on Three65, a subscription service for underwear to make sure you’re never without a clean pair […]

  31. Maria

    Thanks so much for the excellent recap! It was fun to reminisce on all that happened that week, and of course, it wouldn’t have been the same without your support! Next year I expect Hugo will be applying to speak! 😉

    • Ali Macintyre

      Thanks Maria! We can’t wait for next year! Hugo should have finished his first plugin by then and will be ready to share the Woosdom. 😉

  32. Mitchell

    It was awesome meeting you champs! Both the SkyVerge and Prospress teams are killa G. Brent, Beka, Max and the lot all impressed me.

    Thanks for hosting! Until next time, amigos. 🙂

    • Ali Macintyre

      Hey Mitchell, we loved hanging with you too! Looking forward to next time for sure 😉

  33. Beka

    Heya Ali, nice recap! It was a blast to see Team Prospress again as well. Thanks so much for co-hosting the developer event with us, looking forward to the next WooConf 😀

    • Ali Macintyre

      Thanks Beka, it was a great meetup and we loved co-hosting the developer event with the awesome SkyTeam. Thanks so much for doing most of the legwork in finding that sweet venue! Can’t wait for the next one! 🙂

  34. Patrick Rauland

    I really like that you focus on people. Your goal isn’t about revenue, churn rates, newsletter size, etc.

    I don’t often agree with Neil Patel; but one of the things he says is that if you want to make more money find a way to help more people. Seems like you’re doing that. 🙂

    • Brent Shepherd
      Post Author

      Thanks Patrick! Neil, and you are right, the essence of any business has to be about serving people. Regardless of whether they are called customers, clients, readers, users or something else, without creating value for people, there will be no growth in any metric you set… at least for 30 years or so until the robots become self aware. Then we can create businesses to serve people and robots.

      That said, we do set smaller goals around metrics like newsletter list size, but they are for measuring the tactics leading towards our “one big goal”. I try hard to keep revenue and other business metrics focused on what they are really for – managing operations – rather than confusing them as being the primary purpose of the business.

  35. James

    AutomateWoo + WooCommerce = Better than Shopify?

    Agreed! Music to my ears. Shopify, a closed, non-self-hosted and proprietary platform, must be stopped at all costs from eComm market domination, which it is clearly aiming to do. This acquisition has broader implications which impact the survival of the open web. Thank you for throwing down the gauntlet!!!

  36. Tony

    Dan is a wonderful guy with amazing AutomateWoo. Please continue to develop the software and your business, Dan!

  37. Natalio

    Bulk Update Subscription Price when Subscription Product Price Changes
    Are You working on a free mini-extension that could help?

    • james

      Hi Manoj, we’re not able to provide an ETA on that feature at the moment. We decided fairly early on that we would release this feature as a separate extension as the codebase and the complexities in the feature were growing.

      Once we’re able to provide more details and an ETA, we’ll update our feature roadmap.

  38. Dee

    Congratulations Brent, an exiting time all round. Automattic are lucky to have you and your crew.

  39. Nirav Mehta

    Congratulations Brent and team. You guys have contributed immensely to the ecosystem and joining Automattic is certainly a step in the right direction for everyone.

    Full speed ahead!

  40. Jake Hawkes


    I would like to see a tweet or some details about the future integration of Robot Ninja and AutomateWoo! I am by no means a power user of either, but Woo has a pretty sparse email and abandonment solution, and store preflight is something I have been behind from beta. I would think that both of these would be a welcome addition to Woo in the form of an add-on or core…any thoughts on this?

    • Brent Shepherd
      Post Author

      Hi Jake! Their future has been discussed, and we have lots of thoughts and ideas for both, but no plans yet. There’s a lot of new opportunities for both new products now, so please be sure to let us know your thoughts either via support or the respective Ideas boards for each product. We’ll be listening to those as always.

  41. Catalina Zapata

    Great news. From the community of “WordPress Medellin” we send you the best energy and that this union is translated into “Add to Multiply”

  42. Panagiotis Kontogiannis

    I read it on the blog of Matt and understand that you are already a partner. Congratulations, WordPress drive 30% of the internet sites and are the leaders in this attitude.

  43. Kat

    I got a bit choked up reading this, even though I already knew the gist of the news. Making it personal and sharing your story really hit home, and thank you for that.

    As I’ve said to you in private, you’ve always had a place in our hearts at Woo 🙂