HDPiano is different to many of the other subscription businesses we’ve spoken to as part of this interview series.
Because their product is a video subscription business—a membership to view videos of piano lessons—HDPiano don’t have to worry about shipping, inventory or many of the other hassles that consistently plague eCommerce entrepreneurs.
Another distinguishing fact about HDPiano is that YouTube is their top lead generator. Founder Sean Lee, told me that to date they haven’t spent anything on paid advertising to build HDPiano’s audience.
Read on to find out how Sean was able to build HDPiano from humble beginnings with a $500 personal investment with no programming skills.
You’ll also learn a little bit about Sean’s digital nomad lifestyle in Chiang Mai, Thailand, and how Tim Ferriss’s The Four Hour Work Week influenced his approach.
This week we have another eCommerce interview out of the UK, this time with Bertrand’s Proper Socks.
Bertrand’s Proper Socks is using WooCommerce and WooCommerce Subscriptions to sell funky, high-quality men’s socks to the discerning online customer.
I spoke with Founder Xixi Zhu over Skype about the origins of Bertrand’s Proper Socks, what they’ve been up to recently and their plans for the future.
Content marketing is a form of marketing that any subscription business can use to its advantage. The great news is that there are very low barriers to entry, meaning any online subscription entrepreneur can give it a go.
When done well, content marketing can help you attract new customers to your online store. It can also allow you to add value to your existing customers’ experience.
There are four main areas of content marketing that we will cover in this post:
1) What is content content marketing?
2) Content is easy in WooCommerce/WordPress.
3) What is SEO and why does it matter?
4) What’s relevant? Making sure your content adds value for customers.
Clothing rental subscriptions make a lot of sense. Customers are happy, because they receive regular deliveries of new items to wear. They also get to benefit from the expertise of professional stylists.
When a customer gets tired of a particular item, they can easily send it back for somebody else to enjoy. That means less waste and fewer items sitting forgotten in the back of cupboards.
I recently spoke to one such business owner, Vladimir Paniouchkine, the CEO and Co-Founder of The Mr Collection, a clothing rental subscription business for men.
Vladimir gave me some great insights into the origins and experience of running The Mr Collection and its sister business The Ms Collection.
Royce Reed has taken his passion for healthy pets and harnessed the power of WooCommerce to build his pet food subscription business, Alpha Dog Food.
I had the pleasure of chatting to Royce last week about his experience starting and running Alpha Dog Food. Some of the highlights include: how they’ve implemented their Ambassador (affiliate) program, which benefits Alpha Dog Food and many of their clients, including great animal charities like the Humane Society of Atlantic City; Royce’s seven favourite things about WooCommerce (we agree Royce, it’s so hard to choose!); and how Alpha Dog Food wound up accepting Bitcoin payments, and Royce’s experience with that so far.
I hope you enjoy reading this interview as much as I enjoyed doing it!
Bryce Adams is a WooThemes ninja who—in his spare time—built a handy little SaaS (Software as a Service) business called Nomad SMS.
Nomad SMS allows you to easily create a local phone number in over 15 countries and receive SMS messages to that number in your inbox and online. Anybody who’s had the frustrating experience of being locked out of their bank account while traveling or overseas will see the benefit of this simple idea.
Bryce got some love from WooThemes and others on Twitter for Nomad SMS, but when it was featured on the hot product aggregation site Product Hunt, traffic to Bryce’s little side project really took off.
Bryce was kind enough to talk to me about the whirlwind experience of building Nomad SMS in three days—using WooCommerce and Subscriptions—and releasing it to the world.
Flex Foods prepares restaurant-quality, healthy meals to be delivered to their customers’ homes in Tallahassee and Jacksonville on a daily basis.
Last week I had an interesting conversation with Stacey Reinstein, one of the co-owners of Flex Foods.
I learned all about what it’s like to run a local food delivery business using a subscriptions-based online store.
Ben Jenkins is a busy man.
By day he works as a designer at Infusionsoft. By night, he delves deeper and deeper into the world of WooCommerce, through his eCommerce education and hosting service Wodobo, as well as client work, and a digital & print magazine he part owns.
“I joke around sometimes that I’m kind of like Batman—during the day I work as a designer at Infusionsoft—and then at night I do all my training and prep work for the Saturday classes.”