WooCommerce, Subscriptions and Good Karma: the Story of Alpha Dog Food

Royce Reed has taken his passion for healthy pets and harnessed the power of WooCommerce to build his pet food subscription business, Alpha Dog Food.

I had the pleasure of chatting to Royce last week about his experience starting and running Alpha Dog Food. Some of the highlights include:

  • how they’ve implemented their Ambassador (affiliate) program, which benefits Alpha Dog Food and many of their clients, including great animal charities like the Humane Society of Atlantic City;

  • Royce’s seven favourite things about WooCommerce (we agree Royce, it’s so hard to choose!); and

  • how Alpha Dog Food wound up accepting Bitcoin payments, and Royce’s experience with that so far. 


I hope you enjoy reading this interview as much as I enjoyed doing it!

You can read the full interview with Royce on Small Woorld.

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