A cruiser bike with a french basket for delivering Yousli muesli
A cruiser bike with a french basket for delivering Yousli muesli

A Breakfast Revolution Powered by WooCommerce

Paul Findlay, the founder of Melbourne, Australia-based muesli eCommerce business Yousli, is on a mission.

Using his WooCommerce-powered online shopfront, he wants to “get people excited about breaky again” (breaky is Australian for breakfast).

“Because you know, it’s funny, we celebrate every other meal. Particularly lunch and dinner and dessert. But we don’t get as excited about breaky at home.”

Paul is bringing his love of good food—and his considerable experience in branding as the Cofounder and Creative Director of branding agency HubGroup—together to create a “democratic” breakfast revolution.

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Art Gallery
Art Gallery

5 Ways to Differentiate Your eCommerce Store

You know you want to open a store on WooCommerce. But what makes your eCommerce business special?

How do you differentiate yourself from the many competitors that are out there—your local shopping mall, Amazon, Etsy, Ebay, not to mention the millions of other small and medium-sized eCommerce sellers?

Actually, there are many ways you can differentiate yourself in the eCommerce world. It’s a big, global, market out there, and you only need 1,000 True Fans to build a successful business.

Here are just five of the ways you can differentiate your eCommerce store.

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Granny holding out mobile phone
Granny holding out mobile phone

Who is Shopping Online and on Mobile in the US? The Answers Might Surprise You.

Running a successful store means understanding your customers. Are they millennials, baby boomers, or people of all ages? Are you mostly selling to women? Do your customers buy things on their smartphones? How much money do they make?

BI Intelligence has released a handy report recently, reporting on the demographics of who shops online and on mobile.

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Drone delivery
Drone delivery

What is The Last Mile for ECommerce?

If you keep up with tech news, especially stories relating to Amazon, you’ve probably seen reference to the term “the last mile.” But what does it mean?

The last mile is a metaphor used to describe the movement of goods from a fulfillment centre to their final destination. In other words, the last mile is the last leg of your product’s trip before it arrives on your customer’s doorstep.

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