By Kirby Prickett

Art Gallery
Art Gallery

5 Ways to Differentiate Your eCommerce Store

You know you want to open a store on WooCommerce. But what makes your eCommerce business special?

How do you differentiate yourself from the many competitors that are out there—your local shopping mall, Amazon, Etsy, Ebay, not to mention the millions of other small and medium-sized eCommerce sellers?

Actually, there are many ways you can differentiate yourself in the eCommerce world. It’s a big, global, market out there, and you only need 1,000 True Fans to build a successful business.

Here are just five of the ways you can differentiate your eCommerce store.

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Granny holding out mobile phone
Granny holding out mobile phone

Who is Shopping Online and on Mobile in the US? The Answers Might Surprise You.

Running a successful store means understanding your customers. Are they millennials, baby boomers, or people of all ages? Are you mostly selling to women? Do your customers buy things on their smartphones? How much money do they make?

BI Intelligence has released a handy report recently, reporting on the demographics of who shops online and on mobile.

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Drone delivery
Drone delivery

What is The Last Mile for ECommerce?

If you keep up with tech news, especially stories relating to Amazon, you’ve probably seen reference to the term “the last mile.” But what does it mean?

The last mile is a metaphor used to describe the movement of goods from a fulfillment centre to their final destination. In other words, the last mile is the last leg of your product’s trip before it arrives on your customer’s doorstep.

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Social Commerce
Social Commerce

Social Commerce for the Socially-Awkward Store Owner

You know you should be doing “social commerce,” because everyone keeps telling you how good it is for your eCommerce store.

But are you so overwhelmed by the array of social media platforms out there that you feel a little “socially awkward?”

Never fear. Here’s the WooCommerce Social Cheat Sheet: just install the extensions, add your accounts and you will be a social (commerce) butterfly in no time.

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