Luxury and eCommerce, do they go hand in hand?
After all, luxury is about exclusivity, being part of a story, feeling special. eCommerce, like other internet-based trends, is often about democratisation.
Yet, eCommerce companies like Yoox Group, Net-a-Porter and Gilt have all shown that there are eCommerce models for luxury fashion. And as Federico Marchetti, the founder and CEO of Yoox Group, told John Seabrook of The New Yorker, there are those people that want to link the seemingly divergent planets of luxury and eCommerce:
“I loved the fact that they were so different, and I could bring them together. Fashion was all about exclusivity, and Internet was all about democracy; fashion was for the élite, Internet for the masses—someone had to link the two planets.”
But is luxury the exclusive purview of traditional luxury powerhouses, the kinds of brands Marchetti works with at Yoox, like Dolce & Gabbana, Armani and Diesel?
Or can small and medium sized eCommerce businesses, such as many of those using WooCommerce, get in on the act?
Podcasts seem to be having a moment, and I, for one, am jumping on board with the cultural mania.
But while I would love to dedicate this post to discussing Serial or Startup, I’ve actually found a couple of recent podcast episodes that are more relevant to the topic at hand—holiday eCommerce.
Payments, payments, payments. I could write about them all day. In what’s shaping up to be the next innovation battleground, there’s just so much going on lately.
To that end, Accenture released its 2014 North American Consumer Payments Survey of 4,000 consumers last month. The survey canvassed respondents’ attitudes to different ways of making payments, as well as their expectations of the future.
You run an online store, which means that location doesn’t matter, right?
Not necessarily. Even though we spend a lot of time in the digital world these days, the physical world still exists, and still has an important influence on us.
Where we live, our friends, the local weather, local brands—these factors still heavily influence what we prefer and buy, including online.
And with the rise of mobile—and wearable—devices, location is playing an even more important role in our online experience.
In this post we ask the question: does location matter for eCommerce?
“In other countries eCommerce is a way to shop, in China it is a lifestyle.” – Jack Ma, founder of Alibaba
With the excitement building for Alibaba’s Initial Public Offering (IPO) tomorrow (it’s expected to be the largest IPO in US history), I thought it might be time to start developing a better understanding of the world’s fastest growing eCommerce market.
One of the great things about eCommerce is the opportunity to tap a much larger, potentially global, market.
But tapping the global market means contending with, and understanding, a diverse range of factors.
These factors influence the popularity and prevalence of eCommerce in particular markets. For example, some countries may have very favourable regulations, tax and customs practices, logistics and financial infrastructure and levels of income.
Others may have high levels of technology adoption and a preference for buying on mobile devices (mobile commerce).
Others still may rely heavily on the opinions and thoughts of family and friends, emphasising the importance of social commerce.
While we understand that considering all of these factors can be overwhelming, we found a couple of reports last week that might help you better understand at least some of the intricacies of the global eCommerce market.
If you are running—or thinking about running—a healthy eCommerce business, we’ve found a great study for you to check out.
We’ve also matched the study’s key findings up with a small selection of health-conscious WooCommerce businesses that are putting the research findings into practice.
Have you ever bought something online, and instantly felt a wave of guilt about your purchase?
I know I have.
But when I bought my first pair of TOMS, I felt good. Why?