Bitcoin coin in bright lights
Bitcoin coin in bright lights

Building Momentum: WooCommerce Bitcoin Business

Although the price of bitcoin might be tanking (today it fell below the $200 mark for the first time since October 2013), there is still plenty of momentum building in Bitcoin, as both a technology and a movement.

Another technology that has momentum of its own? WooCommerce, of course.

So to reflect the nexus of these two growing movements, we thought we’d bring you five WooCommerce stores that are offering Bitcoin-related products.

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The dome of Gallery Lafayette
The dome of Gallery Lafayette

The Psychology Behind Luxury and eCommerce

Luxury and eCommerce, do they go hand in hand?

After all, luxury is about exclusivity, being part of a story, feeling special. eCommerce, like other internet-based trends, is often about democratisation.

Yet, eCommerce companies like Yoox Group, Net-a-Porter and Gilt have all shown that there are eCommerce models for luxury fashion. And as Federico Marchetti, the founder and CEO of Yoox Group, told John Seabrook of The New Yorker, there are those people that want to link the seemingly divergent planets of luxury and eCommerce:

“I loved the fact that they were so different, and I could bring them together. Fashion was all about exclusivity, and Internet was all about democracy; fashion was for the élite, Internet for the masses—someone had to link the two planets.”

But is luxury the exclusive purview of traditional luxury powerhouses, the kinds of brands Marchetti works with at Yoox, like Dolce & Gabbana, Armani and Diesel?

Or can small and medium sized eCommerce businesses, such as many of those using WooCommerce, get in on the act?

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Black and white image of man drinking coffee
Black and white image of man drinking coffee

The Batman of WooCommerce: Interview with Ben Jenkins

Ben Jenkins is a busy man.

By day he works as a designer at Infusionsoft. By night, he delves deeper and deeper into the world of WooCommerce, through his eCommerce education and hosting service Wodobo, as well as client work, and a digital & print magazine he part owns.

“I joke around sometimes that I’m kind of like Batman—during the day I work as a designer at Infusionsoft—and then at night I do all my training and prep work for the Saturday classes.”

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Causegear People Jumping 2
Causegear People Jumping 2

Fashion With a Cause: Interview With Causegear

Today we have an interview with another WooCommerce business that’s trying to make a difference in the world, this time in the field of human justice fashion.

Causegear employs crafters in India that get paid dignified wages to make high-quality bags, backpacks, purses and the like, which are then sold through Causegear’s website. The crafters’ stories are one of the most important parts of Causegear’s brand.

Brad Jeffery is the President-CEO-Servant of Causegear, and he was kind enough to sit down with me for a telephone interview to tell me more about Causegear, the crafters and human justice fashion.

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Become an ECommerce Maven in 2015

Maybe you’ve been thinking about opening an online store on WooCommerce, but you feel like you need to learn more about it first.

Perhaps you aren’t sure which online store software to use.

Or maybe you’re a big-picture person, so you want to know more about global trends in eCommerce.

In this post, I’ll give you three courses that you can take now—or over the next few months—to learn more about eCommerce. They range from WooCommerce specific, to hybrid WooCommerce/eCommerce, to big-picture thinking.

The best part? They’re all either very affordable or free!

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Needmore Designs' record collection 1290 x 860
Needmore Designs' record collection 1290 x 860

Selling Happiness: Interview With Kandace Brigleb of Needmore Designs

Kandace Brigleb really likes her coffee… and I mean really.

I counted 26 mentions of the word in the transcript of our interview.

That’s probably for the best, because Kandace and the rest of the seven person team at Needmore Designs are carving themselves a tasty little niche out of websites for specialty food and beverage businesses—many of which are coffee roasters.

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