One of the most persistent challenges for eCommerce store owners is shipping.
In an instant gratification era—when Amazon has the scale to offer customers free two-day shipping for $99 per year—smaller eCommerce sellers are constantly challenged by how to get their goods into customers’ hands as quickly and cheaply as possible.
We’ve previously written that there are three main participants in the eCommerce delivery wars: the Old Guard (USPS, UPS, FedEx); the eCommerce Giants (Amazon, Google); and the Groundbreakers (Uber, Matternet).
Sidecar, a ridesharing service from San Francisco, has identified itself as another potential Groundbreaker this week. While it’s not as big, recognisable or as well funded as competitors Lyft or Uber, Sidecar is the first rideshare service to focus its package delivery efforts on eCommerce merchants.
A recent report by Cindy Waxer at Gigaom Research asks who will win the brewing battle over the fastest, most efficient way to get goods and services to consumers.
Waxer identified three different factions in the delivery wars:
– The Old Guard (USPS, UPS and FedEx).
– The eCommerce Giants (Amazon and Google).
– The Groundbreakers (Uber and Matternet).
Imagine you are lusting after a new item of clothing, let’s say a comfy sweater.
You scan a variety of online stores. Perhaps you check out Macy’s and Nordstrom, and then visit the websites for another couple of well-known brands, like Anthropology and Uniqlo.
You don’t see anything you really like.
Then you come across an eCommerce store that not only has some great-looking sweaters, but also promises to get your purchase to you within the same day, or even better, the same hour.
Would you buy from them?
If you keep up with tech news, especially stories relating to Amazon, you’ve probably seen reference to the term “the last mile.” But what does it mean?
The last mile is a metaphor used to describe the movement of goods from a fulfillment centre to their final destination. In other words, the last mile is the last leg of your product’s trip before it arrives on your customer’s doorstep.