Podcasts seem to be having a moment, and I, for one, am jumping on board with the cultural mania.
But while I would love to dedicate this post to discussing Serial or Startup, I’ve actually found a couple of recent podcast episodes that are more relevant to the topic at hand—holiday eCommerce.
You run an online store, which means that location doesn’t matter, right?
Not necessarily. Even though we spend a lot of time in the digital world these days, the physical world still exists, and still has an important influence on us.
Where we live, our friends, the local weather, local brands—these factors still heavily influence what we prefer and buy, including online.
And with the rise of mobile—and wearable—devices, location is playing an even more important role in our online experience.
In this post we ask the question: does location matter for eCommerce?
“In other countries eCommerce is a way to shop, in China it is a lifestyle.” – Jack Ma, founder of Alibaba
With the excitement building for Alibaba’s Initial Public Offering (IPO) tomorrow (it’s expected to be the largest IPO in US history), I thought it might be time to start developing a better understanding of the world’s fastest growing eCommerce market.