What are the best traffic channels for eCommerce stores? The internet is a big place! How do you get noticed? Lift Off Summit knows! Join for free from June 19-23, 2017.
My how time flies! We’ve had two excellent WooCommerce meetups in Vancouver since the last time I wrote a recap, sharing more knowledge than a Wikipedia page. I attempted to condense the wisdom of Joey and his talk about best practices for your WooCommerce store.
Well, we didn’t know whether it was possible to top the first WooConf, but team Woo managed to do it the week before last. If you couldn’t make it to Austin for WooConf this year (or even if you could but you’re now suffering post-conf withdrawals), we’ve tried to recreate the magic for you here. Fix yourself a taco with diablo sauce, mix a margarita, and join us for a trip down WooConf memory lane.
This meetup! This meetup was a perfect storm! It was brilliant! It ended up being brilliant, despite all the things that went wrong. We learned about using plugins and getting plugins to play nicely with each other, and picked up other nuggets of wisdom along the way.
The first WooCommerce meetup in Australia was held on September 24th, and I was sent down to Melbourne to share the Prospress love and chat all things WooCommerce. Just under 25 locals attended the first meetup which was held in the office of the Emote Digital team. There were many familiar faces amongst the crowd (some of whom I have met previously overseas at #WooConf, and here in Australia at previous WordCamps).
This Monday we had our September London WooCommerce meetup, hosted by Realex Payments. With Marina out of town, it was up to Elliot and myself to orchestrate everything.
The London meetups usually start out with networking, talking amongst each other, consumption of refreshments. We planned a Q&A session where those who came could ask questions, and we’d try to answer them using our collective knowledge about all the things: Paul and Alan from Realex about the nitty gritty of payments, Elliot about the business cases, and myself mostly about developer focused topics.
Content marketing is a form of marketing that any subscription business can use to its advantage. The great news is that there are very low barriers to entry, meaning any online subscription entrepreneur can give it a go.
When done well, content marketing can help you attract new customers to your online store. It can also allow you to add value to your existing customers’ experience.
There are four main areas of content marketing that we will cover in this post:
1) What is content content marketing?
2) Content is easy in WooCommerce/WordPress.
3) What is SEO and why does it matter?
4) What’s relevant? Making sure your content adds value for customers.
Imagine you are in a shopping center. You fill your shopping cart up with stuff; shampoo, a couple of birthday cards, a book. But then something happens—perhaps you are called away to an emergency—and you decide to abandon your shopping cart in the middle of the store.
While most people would only abandon their shopping cart in a physical store for a serious reason, in eCommerce, cart abandonment is quite common. The average cart abandonment rate for 2015 is 68%, according to the Baymard Institute.
Many factors are thought to cause cart abandonment. This post will focus on three of the things you can do to minimise the friction in your checkout process, as a WooCommerce store owner.