If you’re an eCommerce store owner, particularly in the fashion industry, you’re probably an admirer of the vintage online retailer ModCloth.
What started as a college side business for Susan Gregg Koger and her then boyfriend (now husband) Eric Koger has become an eCommerce success story. Today, ModCloth has:
– over 7,500 items listed on its site;
– shipped more than 2 million orders last year; and
– a team of over 350 employees across San Francisco, Pittsburgh and Las Angeles.
Susan spoke on May 27 as part of the Stanford DFJ Entrepreneurial Thought Leaders Series. She shared the ModCloth story and offered a range of thoughtful and honest advice for young entrepreneurs.
One of the great things about eCommerce is the opportunity to tap a much larger, potentially global, market.
But tapping the global market means contending with, and understanding, a diverse range of factors.
These factors influence the popularity and prevalence of eCommerce in particular markets. For example, some countries may have very favourable regulations, tax and customs practices, logistics and financial infrastructure and levels of income.
Others may have high levels of technology adoption and a preference for buying on mobile devices (mobile commerce).
Others still may rely heavily on the opinions and thoughts of family and friends, emphasising the importance of social commerce.
While we understand that considering all of these factors can be overwhelming, we found a couple of reports last week that might help you better understand at least some of the intricacies of the global eCommerce market.
You know you should be doing “social commerce,” because everyone keeps telling you how good it is for your eCommerce store.
But are you so overwhelmed by the array of social media platforms out there that you feel a little “socially awkward?”
Never fear. Here’s the WooCommerce Social Cheat Sheet: just install the extensions, add your accounts and you will be a social (commerce) butterfly in no time.