Tony Cosentino might just be a small-business branding genius.
His business name—The Bearded Roaster—is fun and entirely memorable. The way Tony tells it, he came up with the name rather effortlessly.
Tony had a similar experience when naming his WordPress consulting business, The WordPress Guy. In both cases, it was what people had naturally started calling him anyway.
Along with his natural talent for simple, yet effective branding, Tony is taking advantage of some other very clever business ideas. These include an Australia Post shipping hack, and deftly taking advantage of an opportunity to get his coffee in front of customers.