Do you sometimes wonder how you would expand your online store into a global eCommerce business?
We often hear how eCommerce is wonderful because you have the opportunity to tap a global market. While this is true to some extent, often a business will derive the majority of their success from a single market.
And just because something has worked well in the U.S., it won’t necessarily be a winning strategy in China, Brazil or Indonesia.
If these sorts of quandaries sound familiar to you, keep reading.
One of the great things about eCommerce is the opportunity to tap a much larger, potentially global, market.
But tapping the global market means contending with, and understanding, a diverse range of factors.
These factors influence the popularity and prevalence of eCommerce in particular markets. For example, some countries may have very favourable regulations, tax and customs practices, logistics and financial infrastructure and levels of income.
Others may have high levels of technology adoption and a preference for buying on mobile devices (mobile commerce).
Others still may rely heavily on the opinions and thoughts of family and friends, emphasising the importance of social commerce.
While we understand that considering all of these factors can be overwhelming, we found a couple of reports last week that might help you better understand at least some of the intricacies of the global eCommerce market.