A recent report by Cindy Waxer at Gigaom Research asks who will win the brewing battle over the fastest, most efficient way to get goods and services to consumers.
Waxer identified three different factions in the delivery wars:
– The Old Guard (USPS, UPS and FedEx).
– The eCommerce Giants (Amazon and Google).
– The Groundbreakers (Uber and Matternet).
If you keep up with tech news, especially stories relating to Amazon, you’ve probably seen reference to the term “the last mile.” But what does it mean?
The last mile is a metaphor used to describe the movement of goods from a fulfillment centre to their final destination. In other words, the last mile is the last leg of your product’s trip before it arrives on your customer’s doorstep.