Paul Findlay, the founder of Melbourne, Australia-based muesli eCommerce business Yousli, is on a mission.
Using his WooCommerce-powered online shopfront, he wants to “get people excited about breaky again” (breaky is Australian for breakfast).
“Because you know, it’s funny, we celebrate every other meal. Particularly lunch and dinner and dessert. But we don’t get as excited about breaky at home.”
Paul is bringing his love of good food—and his considerable experience in branding as the Cofounder and Creative Director of branding agency HubGroup—together to create a “democratic” breakfast revolution.