Luxury and eCommerce, do they go hand in hand?
After all, luxury is about exclusivity, being part of a story, feeling special. eCommerce, like other internet-based trends, is often about democratisation.
Yet, eCommerce companies like Yoox Group, Net-a-Porter and Gilt have all shown that there are eCommerce models for luxury fashion. And as Federico Marchetti, the founder and CEO of Yoox Group, told John Seabrook of The New Yorker, there are those people that want to link the seemingly divergent planets of luxury and eCommerce:
“I loved the fact that they were so different, and I could bring them together. Fashion was all about exclusivity, and Internet was all about democracy; fashion was for the élite, Internet for the masses—someone had to link the two planets.”
But is luxury the exclusive purview of traditional luxury powerhouses, the kinds of brands Marchetti works with at Yoox, like Dolce & Gabbana, Armani and Diesel?
Or can small and medium sized eCommerce businesses, such as many of those using WooCommerce, get in on the act?
Tony Cosentino might just be a small-business branding genius.
His business name—The Bearded Roaster—is fun and entirely memorable. The way Tony tells it, he came up with the name rather effortlessly.
Tony had a similar experience when naming his WordPress consulting business, The WordPress Guy. In both cases, it was what people had naturally started calling him anyway.
Along with his natural talent for simple, yet effective branding, Tony is taking advantage of some other very clever business ideas. These include an Australia Post shipping hack, and deftly taking advantage of an opportunity to get his coffee in front of customers.
Imagine you are lusting after a new item of clothing, let’s say a comfy sweater.
You scan a variety of online stores. Perhaps you check out Macy’s and Nordstrom, and then visit the websites for another couple of well-known brands, like Anthropology and Uniqlo.
You don’t see anything you really like.
Then you come across an eCommerce store that not only has some great-looking sweaters, but also promises to get your purchase to you within the same day, or even better, the same hour.
Would you buy from them?
You know you want to open a store on WooCommerce. But what makes your eCommerce business special?
How do you differentiate yourself from the many competitors that are out there—your local shopping mall, Amazon, Etsy, Ebay, not to mention the millions of other small and medium-sized eCommerce sellers?
Actually, there are many ways you can differentiate yourself in the eCommerce world. It’s a big, global, market out there, and you only need 1,000 True Fans to build a successful business.
Here are just five of the ways you can differentiate your eCommerce store.