Clothing rental subscriptions make a lot of sense. Customers are happy, because they receive regular deliveries of new items to wear. They also get to benefit from the expertise of professional stylists.
When a customer gets tired of a particular item, they can easily send it back for somebody else to enjoy. That means less waste and fewer items sitting forgotten in the back of cupboards.
I recently spoke to one such business owner, Vladimir Paniouchkine, the CEO and Co-Founder of The Mr Collection, a clothing rental subscription business for men.
Vladimir gave me some great insights into the origins and experience of running The Mr Collection and its sister business The Ms Collection.