Luxury and eCommerce, do they go hand in hand?
After all, luxury is about exclusivity, being part of a story, feeling special. eCommerce, like other internet-based trends, is often about democratisation.
Yet, eCommerce companies like Yoox Group, Net-a-Porter and Gilt have all shown that there are eCommerce models for luxury fashion. And as Federico Marchetti, the founder and CEO of Yoox Group, told John Seabrook of The New Yorker, there are those people that want to link the seemingly divergent planets of luxury and eCommerce:
“I loved the fact that they were so different, and I could bring them together. Fashion was all about exclusivity, and Internet was all about democracy; fashion was for the élite, Internet for the masses—someone had to link the two planets.”
But is luxury the exclusive purview of traditional luxury powerhouses, the kinds of brands Marchetti works with at Yoox, like Dolce & Gabbana, Armani and Diesel?
Or can small and medium sized eCommerce businesses, such as many of those using WooCommerce, get in on the act?
Podcasts seem to be having a moment, and I, for one, am jumping on board with the cultural mania.
But while I would love to dedicate this post to discussing Serial or Startup, I’ve actually found a couple of recent podcast episodes that are more relevant to the topic at hand—holiday eCommerce.
You run an online store, which means that location doesn’t matter, right?
Not necessarily. Even though we spend a lot of time in the digital world these days, the physical world still exists, and still has an important influence on us.
Where we live, our friends, the local weather, local brands—these factors still heavily influence what we prefer and buy, including online.
And with the rise of mobile—and wearable—devices, location is playing an even more important role in our online experience.
In this post we ask the question: does location matter for eCommerce?
If you are running—or thinking about running—a healthy eCommerce business, we’ve found a great study for you to check out.
We’ve also matched the study’s key findings up with a small selection of health-conscious WooCommerce businesses that are putting the research findings into practice.
Running a successful store means understanding your customers. Are they millennials, baby boomers, or people of all ages? Are you mostly selling to women? Do your customers buy things on their smartphones? How much money do they make?
BI Intelligence has released a handy report recently, reporting on the demographics of who shops online and on mobile.
Have you ever bought something online, and instantly felt a wave of guilt about your purchase?
I know I have.
But when I bought my first pair of TOMS, I felt good. Why?