Some of the best candidates for subscription products are day-to-day necessities, like toothbrushes, toilet paper, and pet food. These items might not be the most exciting, but all (or most) of us need them on a regular basis.
William Strange and some friends realised that underwear is something that you just need to buy (especially once you grow up and your parents stop buying them for you). But getting to the shops to buy them can be a hassle and expensive. Inspired by Dollar Shave Club, Will decided to launch Three65, an underwear subscription service for men.
In this interview, Will reflects on the story behind Three65, his experience pitching the business on Shark Tank Australia, and some of the challenges he’s faced.