Do you sometimes wonder how you would expand your online store into a global eCommerce business?
We often hear how eCommerce is wonderful because you have the opportunity to tap a global market. While this is true to some extent, often a business will derive the majority of their success from a single market.
And just because something has worked well in the U.S., it won’t necessarily be a winning strategy in China, Brazil or Indonesia.
If these sorts of quandaries sound familiar to you, keep reading.