You run an online store, which means that location doesn’t matter, right?
Not necessarily. Even though we spend a lot of time in the digital world these days, the physical world still exists, and still has an important influence on us.
Where we live, our friends, the local weather, local brands—these factors still heavily influence what we prefer and buy, including online.
And with the rise of mobile—and wearable—devices, location is playing an even more important role in our online experience.
In this post we ask the question: does location matter for eCommerce?