Content marketing is a form of marketing that any subscription business can use to its advantage. The great news is that there are very low barriers to entry, meaning any online subscription entrepreneur can give it a go.
When done well, content marketing can help you attract new customers to your online store. It can also allow you to add value to your existing customers’ experience.
There are four main areas of content marketing that we will cover in this post:
1) What is content content marketing?
2) Content is easy in WooCommerce/WordPress.
3) What is SEO and why does it matter?
4) What’s relevant? Making sure your content adds value for customers.